Bcbg Max Azria Perfume by Max Azria, Bcbg max azria, the first fragrance under the name of the fashion house, was launched in 2011. Created by givaudan perfumerA stephen nilsen, the fragrance defines the fruity âÇ" flowery spirit of womanhood, with a powdery shroud. The top notes dominate the lively nature of women with wild strawberry and cherry.